The Client
Sedüssa Studios, in Oakland, CA, is the project of emerging clothing designer Sabine Balden. Her specialties include custom corsetry, as well as fetish and nightclub wear in leather and latex. Born in the U.S. and raised in Germany, she brings precision pattern-making to life. Her training in Northern California informs her work: she has designed and created pieces for the West Coast Renaissance Fair and San Francisco’s Edwardian Ball.
The Challenge
Sabine draws her inspiration from the mythological Medusa. She needed a logo that would reflect the figure’s great female power and mystery, in a clean, contemporary style.
The Solution
I created a stylized logo in black and a snakey green. The logo scales easily (so to speak) and adapts to production forms such as business cards, hang tags and—in a simplified version—woven clothing labels. The snake on the business card reflects the ‘S’s in ‘Sabine’ and ‘Sedüssa Studios.’ Click here for a closer view.
